SEO 1

Tools that improve the technical aspects of a website

There are various tools improve the technical aspects of a website, which include:

1. Google Search Console
2. Google’s mobile-friendly test
3. Chrome Dev tools
4. Ahref’s toolbar
5. Page speed insight
6. Google Search Console

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• https://search.google.com/…sole/welcome?…

It’s a free Google service that assists businesses with SEO. It provides you the information, including what keywords your site ranks for, where you rank for those keywords, how often visitors click your result after entering in specific queries, and what other sites have linked to your site. It also alerts you to any problems with your site, such as crawl faults (when Google is unable to access a page on your site) and manual actions. It will even tell you whether your site is mobile-friendly or not. Google Search Console is a must-have in your SEO toolset for these reasons.

How to use Google Search Console for SEO?

Now that you've set up Google Search Console, here are 10 simple things you can do with it to learn more about your website's organic search performance and enable Google to crawl and index it.

1. Determine which keywords your site/content ranks for:

Many of the basic pieces of data you'll need for SEO may be found in Google Search Console's "Performance" report. One of these is the "queries" within the tool, which are the keywords that your site and pages rank for.

Log in to Google Search Console, click "Performance," and then scroll down the page to see your keywords. By default, the "Queries" tab will be chosen. Below it, you may browse and page through the list to view every keyword for which your website appears in search results.

2. Examine how users interact with your results:

Total clicks, total impressions, average CTR (click-through rate), and average position are the four parameters in your performance report.

• Total clicks display the total number of times someone has clicked on your search results during the period you specify.
• Total impressions tell you how many times your results were shown in search during the specified period.
• The average CTR is obtained by dividing the number of clicks by the number of impressions.

The data displayed in this section when you initially access the performance report is data for your entire website. However, if you select a page from the "Pages" tab, the report will refresh to show the statistics for that page. Each of these parameters can be customized. When one is chosen, the background changes color. When the backdrop is not selected, it appears White.

[img: metrics in google search console]

3. Determine the ranking of your pages for specific keywords:

The overall report displays the average of your rankings for each term for which your full site ranks. When you filter by page, the average position for all keywords that a certain page ranks for is displayed.

As a result, the average position isn't always the most useful piece of information. However, if you scroll down to the table below the graph, you can see where you rank for each keyword individually. And this information is quite beneficial.

[img: average position in google search console

4. Examine the number of pages in Google's index for your website:

You can find out how many pages of your site Google has crawled using Google Search Console's "Coverage" report. For this; Select the tile for "Valid" after clicking "Coverage" and it will show you the data.

[img: how to see your index coverage in google search console]

5. Index a Page:

If you notice that a page on your site is missing from Google's index, you can use the "URL inspection" tool to submit it for indexing:

1. Select the "URL inspection"
2. Paste the URL you'd want to submit into Google's search bar and wait for the test to finish.
3. Click "Request Indexing" if Google doesn't detect any issues.

Google may take anywhere from a few hours to several days to execute your request, crawl the website, and index it.

[img: how to submit a page for indexing in google search console]

6. Locate Crawl Errors and Pages That Cannot Be Indexed:

Developers may apply canonical or no-index tags to a page to prevent Google from crawling it temporarily, but they may forget to remove them later. Sometimes you may also delete a page and forget to redirect it to a new one.

You don't need to scrutinize the HTML of each page to hunt for mistakes because Google Search Console tracks issues for these sorts of problems. By choosing "Coverage" and selecting "Error" and "Valid with warnings," you can see these problems in the coverage report.

[img: find crawl errors in google search console]

7. Add a Sitemap to your website:

A sitemap makes it easier for Google to index your site and inform it of new pages you've added. To submit a sitemap, follow these instructions:

1. Choose "Sitemaps" from the drop-down menu.
2. Enter the sitemap's URL.
3. Submit it.

[img: submit a sitemap in google search console]

8. Check to see if your pages are mobile-friendly:

Your entire website must be mobile-friendly. Fortunately, Google Search Console makes detecting any mobile page difficulties a breeze. Simply go to "Mobile Usability" and check to see if there are any issues. If that's the case, scroll the page down for additional information.

[img: mobile usability tools in google search console]

9. Look for other websites that have linked to yours:

The "Links" report in Google Search Console displays you which other sites have linked to your site, which pages other sites link to the most frequently, and which pages have the most links.

To see all of your incoming links or backlinks, go to the "Links" page, then select "More" beneath "Top connecting sites."

[img: how to find backlinks in google search console]

10. Check for Any Penalties on Your Website:

If Google finds that your site does not meet its quality requirements, it may take manual action against it, which could result in your site being removed from its index entirely.

Buying backlinks, publishing scraped or low-quality content, keyword stuffing, and deceptive redirection are all causes of manual actions.

[img: how to see if you have penalties in google search console]

2. Google’s mobile-friendly test:

• (https://search.google.com/…ile-friendly)
• (https://smallseotools.com/…iendly-test/ )

Google's Mobile-Friendly Test determines how easy your page is to use on a mobile device. It also highlights specific difficulties with mobile usabilities, such as small text that is unable to read, the use of unsuitable plugins, etc.

For Google’s mobile-friendly test you just need to visit smallseotools.com and select the mobile-friendly test. After that just put the URL of the website in the given box and click submit and in a few seconds, you will get the results.
Mobile Friendly Checker - Zanet Design Ltd The Top 3 For Non-Techies

3. Chrome Dev tools: ( https://developer.chrome.com/docs/devtools/ )

Chrome DevTools is a built-in debugging tool for web pages in Chrome. It can be used to troubleshoot page speed issues, optimize the rendering performance of web pages, and much more. It has endless uses in terms of technical SEO.

How to use it for SEO:

Below are some of the ways that the Chrome Dev tools can be used for SEO:

1. Ensure that your content Is accessible:

It’s crucial to double-check that your primary content elements are being detected by search engines, which is sometimes overlooked unless you're dealing with JavaScript, which gets more attention while Google has systems in place to crawl and render the material on your site, they aren't always perfect and can fail for a variety of reasons.

The DOM (Document Object Model), which can be found in DevTools' Elements tab, allows you to do the following:

• Examine different content pieces, such as the Meta title and the main page body material.
• Check to see if Google can find it.

Although Google has a two-step method for scanning JavaScript, it's always ideal to make it as simple as possible for Google to find content on your site and reduce process difficulty.

2. Make Multi-Device Experiences Simultaneous:

For several years, having a mobile-friendly website has been an essential component of a successful website in the vast majority of circumstances. DevTools can be used to assess mobile-friendliness as well as diagnose usability and speed concerns.

Usability: The Device Mode icon in DevTools allows you to switch between mobile and desktop mode. While the DevTools interface is active on the desktop, you may switch between the two modes by pressing Cmd+Shift+M on a Mac or Ctrl+Shift+M on a Windows or Linux OS.

In device mode, switch between responsive viewports or choose from a variety of pre-set devices to test your page. If you have a big amount of visits from a given device but a lower than normal conversion rate, this can help you find any potential concerns.

[img: 4 Advanced Ways to Use Chrome DevTools for Technical SEO Audits] [img: 4 Advanced Ways to Use Chrome DevTools for Technical SEO Audits]

Site speed:
Site speed is a crucial aspect in both SEO and usability, in addition to mobile. You can access Network Conditions from the three-dot burger menu in the top right corner of the screen.

• You have the option to disable the browser cache in the Network Conditions section.
• Throttle the network to fast 3G and sluggish 3G on purpose.
• Alternatively, a custom throttle can be added.

Once you've got your settings in place, go to the "Network" tab to watch the page load, as well as the DOM Content, loaded event when the page's first markup has been parsed, both of which are visible at the bottom of the DevTools panel.

[img: 4 Advanced Ways to Use Chrome DevTools for Technical SEO Audits]

3. Render Resources that are Blocking:

The Network tab allows you to see which JavaScript and CSS resources are loaded before the DOM. While this isn't a problem on every website, having resources load ahead of the DOM might cause it to be blocked, which is one of the more prevalent and easily fixed-site speed concerns. Filtering for JS and CSS in the Network tab will reveal these problems.

[img: 4 Advanced Ways to Use Chrome DevTools for Technical SEO Audits]

4. Check the Status Codes for Resources:

You may also check the HTTP status of your resources on the Network tab. This is useful for determining whether any resources return 404s or 5XX, as well as whether your cache is operating properly. Any resources that return a 304 are OK, as are any resources that load a 200. The 304 status code is often misinterpreted as a redirect, but it means that the Last-Modified cache technique is operating properly and that the browser already knows information about the resource and doesn't need to download it again.

[img: 4 Advanced Ways to Use Chrome DevTools for Technical SEO Audits]

4. Ahref’s toolbar: (https://ahrefs.com/dashboard)

Ahref’s SEO Toolbar is a free Chrome and Firefox extension that offers SEO data on the pages and websites you visit.

The following are some of the features that are available for free:

• Report on on-page SEO
• HTTP Headers and Redirect Tracer
• Checker for broken links
• Highlighter for links
• Positions in the SERPs

How to use it for SEO?

It can be used for SEO in the following ways:

1. Obtain a brief on-page SEO report:

Analyze any page's on-page elements and identify potential flaws with a single click.

It shows that:

• Title and description of the website
• URL of the canonical version
• Indexability and crawlability of the site
• H1-H6 content subheaders and hierarchy
• Tags related to social media (OG and Twitter Cards)
• Hreflangs
• Dates of publication and modifications
• Count the words

The toolbar will compare raw HTML vs. rendered titles and meta descriptions for JS-powered websites to show you any discrepancies.

2. Examine the HTTP headers and redirects:

Ahrefs SEO Toolbar displays the entire redirect chain that leads to the destination page when redirecting URLs.It also displays any URL's HTTP headers.

3. Look for any broken links on the pages:

Check your site for broken links and look for broken link chances on your niche's resource/links pages. Outbound links that are no longer active are displayed in red, and you may export them to a CSV file with a single click.

4. Get SEO stats/metrics from Ahref’s:

View vital SEO stats for each page and website you visit in real-time, which include:

• Rating of the domain (DR)
• Rating of a URL (UR)
• Rank on Ahref’s (AR)
• The total number of backlinks
• The total number of referring domains
• Organic search traffic estimates
• The number of keyword ranks

5. Check the top page of search results:

With SEO metrics for the top-ranked pages, you may get a clearer understanding of ranking difficulty and competitiveness. In one click, export stats for the top 100 results.

6. As you search, get instant keyword stats:

Without leaving the SERP, use inline metrics to estimate the possibilities of any opportunity of keywords. The Ahrefs SEO Toolbar will show the following information:

• The volume of searches (global and country-specific)
• Difficulty in finding keywords (KD)
• Clicks
• Per-Click Pricing (CPC)

7. Access Ahrefs' reports with a single click:

One-click access to relevant reports in Site Explorer and Keywords Explorer eliminates the need for tedious copying and pasting.

5. Page speed insight:

Page Speed Insights is a Google-provided online tool for detecting web performance issues on websites. Although the tools are primarily concerned with technical SEO issues, they also examine the site from a user experience and accessibility standpoint.

You can Visit Page speed Insights by clicking the link below: https://developers.google.com/…ed/insights/.

[img: PageSpeed Insights Home]

You can enter the URL there, and the tool will provide a page with some results about your website's performance after a few seconds. An overall score, which is an average of numerous categories, will appear at the top. Below you can find thorough information on the factors that influence your speed.

Google does not, however, give simply one Page Speed tool. There's also mod page speed, a server module that deals with speed issues, and a full-fledged Lighthouse (the site analysis tool that runs it all), all of which are available in Chrome. Google's Page Speed Insights is supported by several Chrome Extensions. PageSpeed Mobile vs Desktop Various other tools also test the page speed, which includes:

Pingdom:

Pingdom Speed Test is an excellent tool through which we measure the speed at which your web page loads. After you've completed the test, you'll get some findings that, at least generally, are comparable to those on Google's tool.

[img: Pingdom Speed Test]

What's cool about it is that you may choose where the test will be conducted from. Although the possibilities are restricted, it is still better than not knowing about it. If you want to concentrate on local SEO, pick the location that is nearest to your server.

[img: Pingdom Data Center Location]

GT-Metrix:

One of the best speed testing tools available is GT Metrix. Although it only tests from Vancouver and Canada, the information it provides is useful.

[img: GT Metrix Speed Tool]