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Discussion: Why do different brands have different sizing charts?

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Misato Katsuragi
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Misato Katsuragi:25. November 7:46

By 2024, you’d think it would make sense to adopt a universal sizing system, so it would be the same for all brands. It would solve so many issues, especially with online shopping.

 
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25. November 7:46
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Orb Sole
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Orb Sole:25. November 9:15

I don’t think it’s possible, though. While I agree it would be convenient, I suspect it depends on the factories or production standards each brand uses, which might differ. Honestly, I don’t want to speculate too much because I lack the knowledge of how the fashion industry operates.

 
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25. November 9:15
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John Smith
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John Smith:25. November 10:24

I’m sure sizing will always vary everywhere, and we just have to accept it and be more cautious when shopping with unfamiliar brands. In this sense, luxury brands like Zhilyova luxury lingerie make sense—they often have excellent specialists and online consultants who are tactful and helpful, even with sizing, despite the online shopping format.

 
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25. November 10:24
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