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Discussion: Online promotion or direct mail marketing?

JensenBreck:12/6/2017 1:17

I’ve recently started a cake shop in Toronto, specializing in designer cakes. There are 3 other stores who provides the same services in the same region, so I thought of doing some marketing for my store. I actually planned to start with an online promotion, but my friend told, it would be good if I start with direct mail marketing before online promotion, as he had done it for his store by giving the contract to a direct mail marketing services provider, which earned good amount of customers for him. So I’m confused with where to start with, online promotion or direct mail marketing?
Please help.
I didn't find the right solution from the Internet.

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12/6/2017 1:17
David Capka team
Replies to JensenBreck
David Capka:12/6/2017 13:45

The usual approach is to start with an online promotion, e.g. with Google AdWords or Facebook Ads. Be careful to aim your campaigns to the right region. Prepare a nice landing page, that's the page your future customers will land to after clicking on your ads. Your landing page should provide a way to register an email address, i.e. in order to get an extra offer/sale. Once you have email addresses of many users, you do a direct mailing with additional offers. This is IMHO the best way, doing the direct marketing first seems kinda spammy to me.

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12/6/2017 13:45
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21. June 4:45
Gaurav Negi
Gaurav Negi:20. September 11:39

Well, it depends on some factors such as business needs, target audience, budget constraints and marketing goals.
When you want to reach with target audience then you need to choose email marketing and if you want to cover largest audience then you have to choice online marketing.

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20. September 11:39
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