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Discussion: Online promotion or direct mail marketing?

JensenBreck:12/6/2017 1:17

I’ve recently started a cake shop in Toronto, specializing in designer cakes. There are 3 other stores who provides the same services in the same region, so I thought of doing some marketing for my store. I actually planned to start with an online promotion, but my friend told, it would be good if I start with direct mail marketing before online promotion, as he had done it for his store by giving the contract to a direct mail marketing services provider, which earned good amount of customers for him. So I’m confused with where to start with, online promotion or direct mail marketing?
Please help.
I didn't find the right solution from the Internet.

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12/6/2017 1:17
David Capka team
Replies to JensenBreck
David Capka:12/6/2017 13:45

The usual approach is to start with an online promotion, e.g. with Google AdWords or Facebook Ads. Be careful to aim your campaigns to the right region. Prepare a nice landing page, that's the page your future customers will land to after clicking on your ads. Your landing page should provide a way to register an email address, i.e. in order to get an extra offer/sale. Once you have email addresses of many users, you do a direct mailing with additional offers. This is IMHO the best way, doing the direct marketing first seems kinda spammy to me.

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12/6/2017 13:45
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