Hello,
I’ve recently started a cake shop in Toronto, specializing in designer cakes.
There are 3 other stores who provides the same services in the same region, so I
thought of doing some marketing for my store. I actually planned to start with
an online promotion, but my friend told, it would be good if I start with direct
mail marketing before online promotion, as he had done it for his store by
giving the contract to a direct mail marketing services provider, which earned
good amount of customers for him. So I’m confused with where to start with,
online promotion or direct mail marketing?
Please help.
Thanks!
I didn't find the right solution from the Internet.
References:http://www.webdesignforums.net/…rketing.html
The usual approach is to start with an online promotion, e.g. with Google
AdWords or Facebook Ads. Be careful to aim your campaigns to the right region.
Prepare a nice landing page, that's the page your future customers will land to
after clicking on your ads. Your landing page should provide a way to register
an email address, i.e. in order to get an extra offer/sale. Once you have email
addresses of many users, you do a direct mailing with additional offers. This is
IMHO the best way, doing the direct marketing first seems kinda spammy to
me.
